Essential Hair Care
A custom regimen for every hair type
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DEDE
Delicate daily products
for all hair types! -
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NOUNOU
Nourishing products for highly-processed, damaged hair!
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LOVE SMOOTHING
Smoothening collection for wavy, unruly and frizzy hair!
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LOVE CURL
Curl-enhancing and moisturizing products for curly or wavy hair!
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VOLU
Volume-enhancing products
for fine limp hair! -
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SOLU
Clarifying products for normal
to heavily styled hair! -
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MOMO
Moisturizing hair essentials for dry or dehydrated hair!
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MELU
Anti-breakage products for long
or damaged hair! -
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MINU
Illuminating and protective products
for colored hair!
The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.
Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.
Features and Benefits
- Customized haircare that targets specific needs
- High-performing and sustainable formulas
-Antioxidant and protective properties for your hair
- Active Slow Food Presidia ingredients that help to protect biodiversity
This line of customized haircare has a strong foundation of eco-friendly ingredients and packaging.
Sustainable formulas
Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.
Sustainable packaging
Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.