LOVE Curl + LOVE Smoothing
Our LOVE families feature shampoos, conditioners, and styling products made with Slow Food Presidia ingredients designed to give your hair the TLC it deserves. Love Smoothing will take action in smoothing out your wavy, unruly, or frizzy hair. Love Curl will enhance, define, and moisturize your curly or wavy locks.
This smoothing conditioner, favours straightening and lasting hydration.
How To Use
Apply to towel dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.
For frizzy and unruly hair.
Smoothing shampoo, it cleanses gently and favours straightening.
How To Use
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.
Shine | Anti frizz | Helps combing
Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time. Fast taming and anti-frizz action. Unwanted volume reduction. Facilitates straightening. 30 seconds processing time.
How to use
Apply to damp hair, leave in for 30 seconds. Comb through, rinse and proceed with drying. Rinse thoroughly in case of contact with eyes.
For wavy or curly hair
Elasticising leave-in serum to define curls in an invisible way. It does not leave residue and keeps the hair soft and shiny.
How To Use
Apply to towel-dried hair after using LOVE/conditioner. Style with a diffus-er to enhance the benefits of the product.
This conditioner enhances and controls wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.
How To Use
Massage into hair after shampooing, and leave in 5-10 minutes for extra conditioning.
This conditioner enhances and controls wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.
How To Use
Massage into hair after shampooing, and leave in 5-10 minutes for extra conditioning.
Conditioning, taming and cleansing cream for wavy to very curly hair. Intensely nourishing and hydrating.
How To Use
Apply a generous amount of product (approximately 2x normal shampoo amount), gently massage into damp hair and scalp, and leave on for 5 minutes. Rinse thoroughly. This extra-conditioning formula does not require the application of conditioner.
For wavy or curly hair
Elasticising leave-in serum to define curls in an invisible way. It does not leave residue and keeps the hair soft and shiny.
How To Use
Apply to towel-dried hair after using LOVE/conditioner. Style with a diffus-er to enhance the benefits of the product.
This invisible leave-on anti-frizz cream leaves the hair soft and shiny without any residue.
How To Use
Apply to towel-dried hair after using LOVE/conditioner. Proceed with the desired styling.
For wavy or curly hair
Hydrating anti-humidity blow-dry prep milk that provides definition to wavy or curly hair.
How To Use
Spray 15-20 pumps on wet or towel-dried hair from roots to ends. Proceed with styling.
Revitalizing treatment for wavy or curly hair. Enhances curl vitality in between shampoos.
How To Use
Spray 4-8 inches from dry hair. Do not rinse.
Mask with extra nourishing and conditioning power for wavy or curly hair. It gives remarkable softness and hydration also to very thick and unruly hair. Nourished and elastic workable curls.
How To Use
Apply to towel dried hair after using LOVE/Curl Shampoo. Leave on for 10-15 minutes, comb through then rinse. Dry the hair.
Shine | Anti frizz | Helps combing
Smoothing anti frizz serum, it provides heat protection and control facilitating straightening. Its lightweight and creamy texture protects the hair from heat and makes the styling easier without leaving any residue. Taming and anti-frizz action. Provides control and heat protection up to 230°C. Facilitates straightening. Lightweight texture.
How to use
On towel dried hair, apply 2 to 6 pumps on lengths and ends. Proceed with the desired styling. Rinse thoroughly in case of contact with eyes.