Best Sellers
We've compiled our in-salon and retail favorites
in one place for your convenience!
Shop crowd-pleasers here.
Dedicated to problems pf fragile scalp and hair prone to falling out and for the preventive treatment of various forms of alopecia.
For treating thinning and breakage-prone hair. Energizing Shampoo stimulates circulation using caffeine phytoceuticals and improves hair elasticity, preventing loss.
How To Use
Gently massage into damp hair and allow to process for a few minutes. Rinse thoroughly, and follow with Energizing treatments.
For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.
Nourishing and detangling conditioner that gives body, softness and silkiness to hair.
How To Use
Apply to towel-dried hair after using NOUNOU/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
This smoothing conditioner, favours straightening and lasting hydration.
How To Use
Apply to towel dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.
For hydrating and shine-enhancing, for any hair type. Lightweight OI All In One Milk softens, detangles, controls frizz and protects from frizz.
How To Use
Spray onto towel-dried roots and ends 10-15 times, do not rinse. Continue with styling. Depending on the type of hair, increase or decrease the number of spritzes.
A transformative liquid-to-foam silky elixir that repairs mildly damaged and lackluster hair, providing instant softness and vitality.
How To Use
Dispense 3-4 pumps on towel-dried hair, applying evenly from roots to ends, then comb through. Blow dry and style as desired. Can be used in combination with other Davines products: apply after scalp treatments and prior to styling products.
For frizzy and unruly hair.
Smoothing shampoo, it cleanses gently and favours straightening.
How To Use
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.
This elasticizing and controlling shampoo creates shape and volume, and keeps the hair soft and light.
How To Use
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.
Brushable Medium Hold Hair Spray | Re-workable | Moisture resistant | Strong hold
For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out. Hairstyles are provided with natural-looking, long-lasting hold.
How to use
Spray over finished hairstyles from an arm's length away.
For all hair types
Milky-smooth OI Shampoo, infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29’s 2015 Beauty Innovator Awards for Go-To Shampoo.
How To Use
Massage gently into hair and scalp, then rinse thoroughly. Repeat if necessary, and follow with OI Conditioner.
For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening, this nourishing shampoo to give body to the hair.
How To Use
Apply to wet hair, massage gently, rinse and repeat application. Continue with application of NOUNOU/conditioner or NOUNOU/hair mask, according to the needs.
Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density. Dedicated to problems of fragile scalp and hair prone to falling out and for the preventive treatment of various forms of alopecia.
The Naturaltech ENERGIZING superactive serum helps regulate hyper-production of sebum, or oil, and protects against hair loss. Our ENERGIZING serum has proven to reduce hair loss* (associated with androgenetic factors) by 27% after only 84 days. With a powerful, 99,9% natural formula, this serum strengthens hair density at the root.
This stimulating and strengthening serum for scalp and fragile hair prone to falling out. The leave-in Energizing Superactive helps stimulate hair growth in cases of hormonal hair loss.
How to Use:
Apply directly to the scalp on clean, towel-dried hair.
Massage gently until fully absorbed. Do not rinse.
Treatment Frequency:
Start with an intensive phase (every other day for 1 month), followed by a maintenance phase (twice a week for 2 months).
Recommended Amount:
Use 1 to 1.5 pipettes per application.
Rinse thoroughly in case of contact with eyes. Keep out of reach of children. Do not spray get on the eyes..
Curl-Enhancing Hair Serum | Definition | Moisture resistant | Elasticity
Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity. Curls are super shiny, resistant to frizz and humidity and defined.
How to use
Apply a small amount of product to damp hair before styling.
Nourishment | Anti breakage | Reflections enhancer
Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades. Provide nourishment and shine. Strengthen hair fiber. Dry hair becomes easier to comb by up to +67%.* Balances unwanted reflects.
How to use
Apply to towel-dried hair along lengths and ends. Leave on for 5 minutes, then comb and rinse thoroughly. Rinse thoroughly in case of contact with eyes.
Formulated for colored hair, this shampoo is characterized by a rich and full-bodied foam that gently cleanses the hair, protecting the color and keeping it shiny for longer.
How To Use
Apply to wet hair. Massage in gently and rinse. Repeat shampoo application, then apply MINU conditioner or MINU pak, depending on the needs.
This conditioner enhances and controls wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.
How To Use
Massage into hair after shampooing, and leave in 5-10 minutes for extra conditioning.
For all hair types
OI Conditioner is rich and buttery, providing hydration and shine with key ingredient Roucou oil. Winner of Refinery29’s 2015 Beauty Innovator Awards for Go-To Conditioner & InStyle Magazine’s 2017 Best Beauty Buys Award for Conditioner for Normal Hair.
HOW TO USE
Following OI Shampoo, apply evenly to damp hair from lengths to tips, let it process for 2-3 minutes, then rinse thoroughly. Follow with OI All In One Milk or OI Oil.
Mask for extra shine. It gives the hair a boost of shine and enhances colour and cut without weighing the hair down. Perfect for all hair types, in particular for dull looking ones.
Repairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.
For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. Winner of the TotalBeauty Awards 2017 for Best Beach/Texture Spray.
How To Use
Shake well. Apply to dry hair from approximately 10 inches away. Spray Dry Texturizer on both roots and lengths, lifting and gently releasing hair to ensure an even application.
Revitalizing and reconstructive shampoo for wellbeing of scalp and dry, brittle and damaged hair. Ideal for fine and medium hair.
How To Use
Apply to towel-dried hair along lengths and ends. Process for 5 minutes, comb through and rinse thoroughly.
Shine | Hydrating | Helps combing
Light shampoo with gel texture, characterised by a creamy foam. It is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.
How To Use
Apply to wet hair, massage gently, rinse and repeat. Follow with MOMO/conditioner.
Illuminating and protective conditioner for cosmetic colour that gives extra shine.
How To Use
Apply to towel-dried hair after using MINU/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
For dry or dehydrated hair, this moisturizing and detangling conditioner that gives softness and silkiness.
How To Use
Apply to towel-dried hair after using MOMO/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
Blonde Hair
Shop our blonde must-haves
For anti-frizz and extra shine, particularly for dry or coarse hair. OI Oil adds shine and softness to hair while also detangling and fighting frizz.
HOW TO USE
For a frizz-free, protective effect apply OI Oil to damp hair, distributing about 2- 3 pumps of the product (1 for fine hair) uniformly along the hair and on the tips. For a final touch of shine and softness, apply OI Oil to dry hair, distributing the product along the hair and onto the tips to define the style.
OI Liquid Luster
6x shinier hair in just seconds!
Customized Color
Treat yourself to a new hair color at Bellagente Salon!
Crafted from all-natural ingredients, this scrub provides a deep yet delicate cleanse, gently removing impurities and build-up to leave you with an unbeatably clean result.
How To Use
Apply a tablespoon to wet hair. Gently massage onto the scalp to build a rich lather, adding more water if necessary. Can be used as a shampoo or followed with a second cleanse using your usual shampoo. Rinse thoroughly and finish with a nourishing hair mask or conditioner. Use every second or third wash.